Catanna Studio delivers trend research that blends collaboration and creativity to elevate strategic decision-making.

Services

    • I spearhead in-depth research across diverse categories, including fashion and lifestyle, sustainability, retail and marketing, and beauty and wellbeing. From research to concept development, I scale and refine findings to produce a variety of impactful outputs and insights. 

    • Prioritising quality over quantity, I deliver concise findings in an age of information overload.

    • I stay at the forefront of industry trends and design innovation by attending trade shows, conferences, exhibitions, and global design weeks, deepening my understanding of emerging technologies and cutting-edge design practices.

    • I create toolkits, offering strategic frameworks and contextual guidance to help apply research in practical, results-driven ways. Factoring in macroeconomic shifts through trend research, strategic reporting future-proofs brand decision-making.

    • Completing the D&AD Strategy course and enrolling at Julian Cole’s Strategy Finishing School, I am constantly evolving and consolidating frameworks.

    • Tracking consumer behaviour to support brand evolution, I pinpoint new market opportunities by analysing both macro and micro-level trends.

    • Conducting in-depth interviews with global brands, I tap into their strategies, challenges, and innovations to uncover new approaches.

    • In 2024, I launched my Substack newsletter, Brain Treats, to share unique ideas, emerging trends, and innovations shaping the future.

    • Articles reflect my ongoing curiosity and commitment to staying informed, whether they’re related to technology, design, culture, or consumer behaviour.

“I value conducting trend research through a responsible lens to scale ways to not only meet today's needs, but also contributes to a thriving future.”

Framework

I thrive on discovery—exploring the future, scoping the present, and drawing on the past to inspire transformative ideas.

Scoping ‘inside the box’ helps me to decode cultural shifts, market behaviours, and recurring cycles, providing the foundation for trend forecasting. This structured approach acts like a filter, turning scattered insights into clear, actionable paths. Through this process, I’m able to identify both new trends and lasting influences, making sure future visions are innovative but rooted in context.

Let me introduce myself

I'm Catherine Baldwin, a trends and futures creative with over five years of experience in trend research and forecasting. Passionate about travel and culture, I channel my curious attitude to uncover fresh perspectives.

Throughout my career, I have worked across various industries within the macro trend sphere, delivering innovative solutions with a versatile and well-rounded approach.